Often referred to as the "Pearl of the Atlantic," Madeira is a volcanic island filled with dramatic landscapes, lush greenery, and striking coastline. Whether you're an adrenaline junkie, a nature lover, or simply looking to unwind, Madeira has something for everyone. From volcanic beaches to jaw-dropping hikes, the island’s offerings are as diverse as they are beautiful.

In this guide I outline 25 of the best things to see and do in Madeira including must-see attractions, activities, and hidden gems. I have also included a Google Map so you can easily find each of the locations. At the end of the blog post I list my top five favourite places.

At a Glance

• Pico Do Areiero

• Pico Ruivo

• Final Forest

• Sexial black sand beach and sea pool

• Porto Moniz natural sea pool

• Vereda da Ponta de São Lourenço

• Bica da Cana

• Achadas da Cruz Cable car

• Miradouro do Guindaste

• Ribeira da Janela rock

• Verada Dos Balcoes

• Levada Nova

• Traditional Wicker Toboggan

• Cape Girão

• Explore Funchal

• Stop by a Miradouro

• Walk a Levada

• Hike one of the many trails on the island

• Watch a sunrise

• Watch a sunset

• Visit a beach

• Chase a waterfall

• Visit Porto Santo Island

• Drink Some Poncha

• Take one of the many tours on offer

Pico do Arieiro

• Location

• What It Is: the third-highest peak on the island

• How Long You Need: 1-3 hours or 6-9 hours if you hike to Pico Ruivo.

• Best time to visit: Sunset

Standing at 1,818 meters above sea level, the views from Pico do Arieiro are nothing short of spectacular. On a clear day, you’ll see the surrounding mountains, lush valleys, and even the sea of clouds below. For hikers, it is the starting point for the stunning PR1 hike to Pico Ruivo, the island’s highest peak. The trail is world famous and is one of the most scenic routes in Madeira, with breathtaking ridgelines and tunnels through the mountains. What also makes this spot so special is its accessibility with parking, a café, and toilets available at the summit. My recommendation would be to head here for sunset as it will be quieter than sunrise and you will be more likely to park closer to the summit.

Pico Ruivo

• Location

• What It Is: The highest peak in Madeira

• How Long You Need: 3-4 hours if hiking from Achada do Teixeira; 6+ hours if hiking from Pico do Arieiro.

• Best time to visit: Sunset

Pico Ruivo is the highest peak in Madeira, towering at 1,862 meters. The view from its summit is unrivaled, offering a 360-degree panorama of the island. On clear days, you can see from one end of Madeira to the other, with rugged cliffs, valleys, and the ocean stretching out below. it is more difficult to reach than Pico do Arieiro as you have to hike to its summit. It is accessed either from Pico do Arieiro (a 11km challenging hike) or from Achada do Teixeira (a shorter and easier 6km trail). To avoid a super early start, i recommend heading here for sunset for the best views and experience, just remember to bring a headtorch for the hike back.

Fanal Forest

• Location

• What It Is: A surreal laurel forest nestled in the mountains

• How Long You Need: 1-3 hours depending on how much you explore.

• Best Time To Visit: In misty weather

I thought this place was overhyped until I visited it. The Fanal Forest is like stepping into a fairy tale. The twisted, ancient laurel trees are often shrouded in mist, creating an eerie and magical atmosphere. The forest is part of the island’s ancient Laurisilva forest, which is a UNESCO World Heritage Site. The forest is perfect for peaceful walks, photography, and simply connecting with nature. I’d recommend heading here when the weather isn’t great as the misty conditions are what makes it so special.

Seixal Black Sand Beach and Sea Pools

• Location

• What It Is: A small seaside village with a black sand beach and natural sea poos

• How Long You Need: 1-3 hours.

• Best Time To Visit: Anytime

Located on the islands north coast, Seixal is one of the most picturesque villages in Madeira. It is home to unique black sand beach which has been created by the island’s volcanic origins and sits in front a backdrop of sheer sided dramatic sea cliffs which look like something out of Jurassic Park. The village also is home to several natural sea pools which are built into the volcanic rock. Free to visit, the pools provide a unique and sheltered area for safe swimming and relaxing whilst being bale to enjoy Madeira impressive coastal topography.

Porto Moniz

• Location

• What It Is: Natural volcanic rock pools filled by the Atlantic Ocean

• How Long You Need: 1-3 hours.

• Best Time To Visit: Anytime

The sea pools in Porto Moniz are a natural wonder. Sheltered from the open ocean, the pools allow you to swim in crystal-clear water while waves crash against the surrounding volcanic rock. The scenic backdrop of Porto Moniz village and Madeira’s rugged coastline adds to the charm. There are two different pools which you can access, the most easterly set of pools is more rugged and natural and free to visit. The more westerly set of pools have been hand crafted, have more facilities but cost to visit. Both spots are perfect for families, as there are shallow areas for children and deeper pools for adults.

Vereda da Ponta de São Lourenço

• Location

• What It Is: A coastal hiking trail along the island’s easternmost point.

• How Long You Need: 3-4 hours.

• Best Time To Visit: Sunrise or early morning

This relatively easy but stunning hike takes you along the eastern tip of Madeira, where the landscape changes from lush forests to sheer sided, barren cliffs made out of layers of volcanic rock. The moderately challenging trail is about 8km round trip with around 500m of elevation gain and is one of the best coastal walks in Madeira. To secure a parking space, avoid the crowds, and the midday sun, i’d recommend heading here for sunrise and starting the hike shortly after.

Bica da Cana

• Location

• What It Is: A scenic viewpoint offering breathtaking views of Madeira’s mountains and valleys.

• How Long You Need: 1 hour

• Best Time To Visit: Sunrise

Bica da Cana is one of the island’s most tranquil, easy to access, yet most impressive viewpoints. From the platform you can see the Paul da Serra plateau, the island’s central peaks, and the distant coastline. On a clear day, the panoramic views are astounding, with layers of mountains fading into the horizon. Id recommend heading here for sunrise as not only will you have the best views, but you have a chance of being above a sea of cloud.

Achadas da Cruz Cable Car

• Location

• What It Is: Europe's second steepest cable car that descends to the remote coastal village

• How Long You Need: 2-3 hours.

• Best Time To Visit: In the morning

This is one of the most thrilling and unique cable car rides in Europe. It takes you down nearly 450 meters at a gradient of 98% to Fajã da Quebrada Nova, an isolated village where traditional farming terraces meet the rugged coastline. The landscape at the bottom feels untouched, with steep cliffs and rocky shores. It’s a peaceful and remote location, perfect for an off-the-beaten-path experience. Theres even a small beach bar which serves drinks! The 6 person cable car costs 5 euro per person and runs between 9-12 and 1-6. I’d go early to avoid the heat of the sun and avoid the queue.

Miradouro do Guindaste

• Location

• What It Is: A stunning viewpoint overlooking the northern coastline.

• How Long You Need: 15-45 minutes

• Best Time To Visit: Sunrise

This miradouro offers one of the most dramatic views of Madeira’s rugged northern coast. The cliffs plunge into the Atlantic, and you can often see waves crashing against the shore below. It’s a fantastic spot for both sunrise with panoramic views extending toward the Ponta de São Lourenço.

Ribeira da Janela

• Location

• What It Is: A unique volcanic rock formation rising from the sea

• How Long You Need: 30 minutes.

• Best Time To Visit: Sunrise

Located on the northern coast of madeira between Porto Moniz and Sexial, this natural landmark is famous for its striking shape alongside the rugged coastline which surrounds it. It’s a great pit stop for photographers as the rock formation makes for a great subject against the backdrop of crashing waves.

Miradouro dos Balcões

• Location

• What It Is: A short, easy hiking trail that leads to a panoramic viewpoint.

• How Long You Need: 1-2 hours.

• Best Time To Visit: In the morning

This easy low level walk is perfect for all ages and fitness levels. It takes you through lush forests and ends at a scenic balcony that overlooks the Ribeiro Frio valley. From the viewpoint, you’ll have stunning views of the island’s central mountains, including Pico Ruivo and Pico do Arieiro. It’s also a great spot for birdwatching, with several species endemic to Madeira found in the area.

Levada Nova

• Location

• What It Is: A scenic Levada walk

• How Long You Need: 2-4 hours.

• Best Time To Visit: In the morning

This was my favourite Levada walk in Madeira, the route follows a very narrow and exposed Levada alongside the side of a cliff to a waterfall which you can walk behind. What’s more its a very easy work with little elevation gain. I. Although an easy trail the route follows a very narrow Levada which is built into the side of the cliff. The path is less than a metre wide in places and is very exposed, with steep drops down into the valley below. If you have a fear of heights then this path may not be for you.

Ride a Traditional Wicker Toboggan

• Location: Monte, near Funchal

• What It Is: A unique and thrilling downhill ride

• How Long You Need: 1-2 hours.

• Best Time To Visit: Anytime

This unique experience dates back to the 19th century when wicker toboggans were used to transport locals from Monte to Funchal. Today, it’s one of the island’s most popular tourist activities. Steered by two men called "carreiros."You will descend down the steep, winding streets for about 3 km. Although slightly gimmicky it does offering a mix of excitement and history and is fun experience. It operates Monday to Saturday from 9am to 6pm and tickets cost € 27.50 for one Person, € 35.00 for two people, and € 47.50 for three People. While you are in the area it might also be worth visiting the Monte Palace Tropical Garden, which is located next to the start point for the Toboggans.

Cabo Girão skywalk

• Location

• What It Is: a glass-floored skywalk above Europe’s highest sea cliff

• How Long You Need: 1 hour.

• Best Time To Visit: Sunset

Cabo Girão’s skywalk offers an exhilarating experience for those not afraid of heights. The glass platform towers over Europe’s highest sea cliff and allows you to look straight down the 580-meter drop to the sea below. It’s one of the most famous viewpoints in Madeira and a must-visit for anyone traveling the southern coast as the panoramic views of the coastline, Funchal, and the surrounding mountains are unrivalled.

Explore Funchal

• What It Is: The capital city of Madeira,

• How Long You Need: 1 hour to a full day

Funchal is a vibrant blend of history, culture, and modern life, with offers a mix of attractions that reflect the island’s unique charm. Whether you're interested in history, food, or shopping, Funchal has something for everyone. The historical heart of Funchal, the Zona Velha, is a charming area filled with cobbled streets, traditional restaurants, and street art. Don’t miss the painted doors project, where local artists have turned the doors of old buildings into works of art.

Key Highlights in Funchal:

• Madeira Wine Museum - Located in an old wine lodge, this museum provides an in-depth look at the history of Madeira wine. You can tour the wine cellars, learn about the wine-making process, and, of course, sample some of Madeira’s finest vintages.

• Mercado dos Lavradores: A bustling farmers' market offering a vibrant mix of tropical fruits, flowers, fresh fish, and local handicrafts.

• Monte Palace Tropical Garden: Take the cable car from the city center up to Monte to visit this lush botanical garden filled with exotic plants, serene ponds, and artistic sculptures.

• Funchal Cathedral (Sé): This Gothic-style cathedral dates back to the 16th century and is one of the city's architectural gems.

Stop by a Miradouro

• Location: Island-wide

• What It Is: Scenic viewpoints scattered across Madeira’s landscapes.

• How Long You Need: 10-30 minutes per viewpoint.
  

Miradouro is the Portuguese word for viewpoint and Madeira’s miradouros offer stunning, panoramic views of the island’s diverse landscapes—from rugged coastlines to lush valleys and mountain peaks. Whether you’re driving or hiking, stopping at a miradouro is a great way to take in the scenery. Each one offers a different perspective of the island’s natural beauty. Below are list of 20 must visit miradouros across Madeira.

Walk a Levada

• Location: Island-wide

• What It Is: Trails that follow Madeira’s network of irrigation channels,

• How Long You Need: 1-6 hours depending on the Levada.

Walking a Levada is one of the most quintessential experiences in Madeira. These trails offering easy to moderate hikes follow the historic levadas that still carry water across the island. They pass through beautiful landscapes and often take you through lush forests, past waterfalls, through tunnels and along cliff edges. With a variety of Levada to choose from, you can opt for short, easy walks or longer, more challenging routes. If I was going to recommend a Levada walk to do it would be Levada Nova and Levada Mohino.

Hike A Trail

• Location: Island-wide

• How Long You Need: 1-6+ hours depending on the trail.

Whether you’re a casual walker or an experienced hiker, Madeira offers a vast network of hiking trails to suit people of every level. from coastal walks to mountain treks, each trail offers its own unique perspective of the island’s diverse landscapes. Some of the most famous hikes include the trek from Pico do Arieiro to Pico Ruivo, the Vereda da Ponta de São Lourenço, and Levada walks

Watch a Sunrise

• Location: Northern coastline and the mountains

Watching the sunrise is any place is special but it can be a magical experience in Madeira. Its unique coastal location means its common to get cloud inversions, which when combined with its easily accessible mountain viewpoints, means its never been easier to watch the first light break over a sea of clouds. The island’s Northern coast and mountainous terrain provides plenty of great spots for watching the sunrise, with early risers are rewarded with incredible colours and serenity. The most popular spots are Pico do Arieiro and Ponta de São Lourenço.

7 of the best places to watch the sunrise in Madeira

Watch a Sunset

• Location: south western coastline and the mountains

Watching the sun set over the Atlantic is one of the most peaceful and picturesque ways to end a day in Madeira. Alongside the Islands highest peaks, Madeira’s westward-facing coastline offers ideal spots for watching the sunset, with many viewpoints accessible by car or in as little as a 5-10 minute walk.

7 of the best places to watch the sunset in Madeira

Visit a Beach

• Location: Seixal, Porto Santo, Calheta

Madeira may not be famous for its beaches, but it has some beautiful spots worth visiting. Seixal offers a black sand beach surrounded by dramatic cliffs, while Calheta has a man-made golden sand beach. For those willing to take a short ferry ride, Porto Santo offers some of the best beaches in the region, with golden sand and crystal-clear waters.

Chase a Waterfall

• Location: Island-wide

• How Long You Need: 30 minutes to 3 hours depending on the waterfall.

Madeira is home to many beautiful waterfalls, from roadside attractions to hidden gems deep in the forest. Cascata dos Anjos, made famous by Instagram, tumbles over a cliff and onto the road below. Many of the waterfalls located more centrally in the islands rich forests are often accessible via a easy to moderate flat Levada walks, making them popular among visitors.

7 must visit waterfalls in Madeira

Drink Some Poncha

• Location: Island-wide, especially in Câmara de Lobos

Poncha is a quintessential part of Madeiran culture, and no visit to the island is complete without sampling this strong, refreshing cocktail. Essentailly it’s traditional Madeiran alcoholic drink made from sugar cane rum (aguardente), honey, sugar, and freshly squeezed lemon or orange juice. Câmara de Lobos is the birthplace of poncha, and it’s where you’ll find some of the most authentic versions. Enjoying a glass of poncha is a great way to experience local traditions and warm up after a day of hiking or exploring.

Visit Porto Santo Island

• Location:

• What It Is: A neighbouring island of Madeira, known for its long, golden sandy beach and more relaxed vibe.

• How Long You Need: Full day or overnight.

Accessible by ferry from Madeira, Porto Santo offers a stark contrast to Madeira’s rugged landscape, with its 9 km golden sand beach being a major draw. The island also has historical significance as the former home of Christopher Columbus. It’s perfect for a day trip or overnight stay if you’re looking for beach relaxation.

Take One of the Many Tours on Offer

• Location: Island-wide

• How Long You Need: 2-6 hours depending on the tour.

Whether you want to explore the island by land or sea, Madeira has a tour for you. Whale and dolphin watching tours depart from Funchal, offering a chance to see these incredible creatures in their natural habitat. Jeep tours take you off the beaten path to explore remote villages, volcanic landscapes, and rugged coastlines. There are also vineyard tours where you can taste Madeira’s famous wine. Madeira’s rugged terrain also offers endless opportunities for adrenaline-fueled activities including canyoning, mountain biking , paragliding and coasteering.

What is the best way to get around Madeira? 

The most effective way to get around Madeira is by car as it allows you freedom to visit the locations you want, whenever you want, in the shortest time possible. Meaning you can take advantage of the many incredible locations on the island to watch the sunrise and sunset. 

If you do rent a car I would advise the following: 

• I would avoid renting a big car as many of the mountain roads and residential streets in Madeira are very narrow. 

• I would avoiding renting a car with a low powered engine, otherwise you will be spending most of your uphill journey changing between 1st and 2nd gear. 

• If you struggle with clutch control then I would definitely opt for an automatic car as some of the junctions are savagely steep. 

I booked my car rental through discovercars.com, I have used them all over Europe and they search both international and local operators for the best deal. 

We ended up getting a Renault Clio which was perfect, it was compact enough to handle the narrow roads but powerful enough that we weren’t stuck in the lower gears when going uphill.

There we have it, a guide to the 25 best things to see and do in Madeira.

Let me know what you think in the comments below, have I missed any locations or activities out, and which is your favourite?

For more Madeira travel inspiration check out the following blog posts:  

• The best things to see and do in Madeira

• 10 of the best hikes in Madeira

• 7 must visit sunset locations in Madeira 

• 7 must visit Sunrise locations in Madeira 

• 20 must visit viewpoints in Madeira 

• 26 must visit photography locations in Madeira

I would also appreciate you giving a me a follow on social media as every bit of support goes a long way.